Apple Business Connect: Boost your visibility

1. What is Apple Business Connect?
2. Apple Business Connect, what are the benefits for your network of points of sale and why use it?  
3. How to create a Business Connect account?
4. How to use Business Connect?  
5. Conclusion 

What is Apple Business Connect?

Discover Apple's latest initiative in 2023 - Apple Business Connect!

Apple Business Connect est un service gratuit destiné aux entreprises pour améliorer leur visibilité en ligne en leur fournissant une fiche de lieu puissante, agissant comme une carte de visite numérique pour leurs points de vente. Grâce à Apple Business Connect, vos clients peuvent vous localiser facilement via l'application Plans d'Apple, tandis que votre visibilité s'étendra à tous les utilisateurs d'appareils Apple et d'applications intégrées à travers le monde.

En somme, c’est l’équivalent de Google Business Profile (anciennement Google Business Profile ou Google fiche d’établissement), lancé en juin 2014.

Read more about Google Business Profile

Apple Business Connect, what are the benefits for your network of points of sale and why use it? 

Once your location card is created on Apple Business Connect, it will be displayed on the Apple Plans app, thus offering increased visibility to your business among users of iPhone, Mac, iPad,... and integrated Apple applications such as Safari or Siri,...

This will allow you to reach a new 100% Apple user target, who tend to favor the company's services over those of Google.

With over one billion active Apple users worldwide, it is essential for your business to be present on Apple Business Connect in order not to neglect this important audience.

With Apple Business Connect, you will have control over how users perceive your business, by creating a location card with service categories, route information, contact information, and integrated actions. You will be able to provide key information about your business and use categories specific to your industry.

You will also be able to customize your location card by adding important information, such as opening hours, contact numbers, and routes to guide customers to your points of sale, as well as other integrated features to facilitate interaction with them.

But that's not all!

Thanks to the statistics provided by Apple, you will be able to assess the impact of your location card on your customer base, optimize your content and the information displayed and adjust your actions to further increase your visibility.

In summary, this free digital showcase will allow Apple users to easily find your establishment when they search for local services, thus contributing to increased traffic to your point of sale. A real opportunity to promote your business and attract new customers through this essential and free platform. So, why not take advantage of it?

How to create an Apple Business Connect account? 

To create an Apple Business Connect account, simply visit the Apple Business Connect website.

Then, click on the "Get Started" button and log in with your Apple ID, if you have one. If you don't have an account yet, you can create one with a simple click on the button at the bottom of the page.

Follow the steps to claim your business listing. You will need to provide essential information about your business, such as its name, address, and contact details

Once Apple has verified your location listing, you can customize it according to your preferences.

How to use Business Connect? 

Now that you've created your Apple Business Connect account, it's time to optimize your listing by adding essential information.

Highlight your exceptional offers and services to attract attention. Enrich your listing by adding links to your website and your social media, accompanied by attractive images . Facilitate engagement by integrating features such as online booking.

Carefully select the category most relevant to your business, to allow interested users to easily discover what you offer. Maximize your visibility on Apple Business Connect with a complete and optimized profile.

Here is a list of information to complete on Apple Business Connect to optimize your listing:

• Description: Convince users with a concise but persuasive description, highlighting your strengths, history, and values. Use captivating language to spark interest.
• Offers and Promotions : Attract attention by showcasing your special offers, current discounts, and promotions. Show why your business stands out.
• Service Offerings: Present your services in a clear and concise manner. Use explicit descriptions for instant understanding.
• Useful Links : Include direct links to your website, online store, or social media. Facilitate access to your offer and encourage interactions.
• Attractive Visuals : Upload images and videos of your products, installations, and successes. Spark interest and encourage visitors to learn more.
• Precise Contact Information : Ensure that your contact information, physical address, phone number, and email are correct and up-to-date.
• Opening Hours : List your regular and exceptional hours, such as holidays. Inform visitors about your availability.
• Reviews and Testimonials : Encourage satisfied customers to leave positive reviews. Authentic testimonials strengthen trust.
• Online Booking: If relevant, offer online booking. Simplify the process for customers looking to make an appointment.
• Relevant Keywords: Integrate relevant keywords to improve your visibility in search results.
• Appropriate Category : Choose the most relevant category to facilitate discovery by users.
• Integration with Apple Maps: Verify that your location is correctly marked on Apple Maps.

By following these recommendations and providing engaging details, your listing on Apple Business Connect will attract users' attention and improve your business's visibility. Careful optimization strengthens your online presence and attracts new customers.

Conclusion: 

With Apple Business Connect, you benefit from a digital storefront allowing Apple users to easily find your business. By fully leveraging this tool, you will have the opportunity to boost your visibility and increase traffic to your points of sale.

Optimize your presence on Apple Business Connect and take advantage of the opportunity to double your chances of appearing in search engine results, whether on Google or Apple!