Blog Articles

We break down AEO updates, the latest AI search engine requirements, and best practices to optimize your local listings, manage your reputation, and improve performance.

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GEO and AI: The new era of local marketing for franchise networks

Local Visibility in the AI Era: SEO, GEO, and Innovation to Help Networks Stay Competitive in Search Engines.

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Drive to store

GEO / AEO

Local digital marketing platforms: what they really bring (and what to expect from them)

Local visibility: why traditional platforms fail and how to choose a tool really adapted to multi-site networks.

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Drive to store

Strategy

Local Digital Marketing

Is your retail network ready for the era of generative AI?

Local SEO and GEO: AI, local data, Store Locator and customer reviews to appear in generated responses.

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GEO / AEO

Strategy

Local Digital Marketing

Being visible in the AI era: a simple guide for retail chains

Local visibility disrupted by AI: new rules, SEO challenges, and the key role of Store Locator for retail chains.

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GEO / AEO

Strategy

Digital Retail Marketing: How to Coordinate National and Local Campaigns to Generate In-Store Traffic?

Digital retail marketing: how to articulate national communication and local activations to maximize visibility, engagement, and in-store traffic.

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Drive to store

Strategy

Local Digital Marketing

How to optimize your local SEO in 2025 with Store Locator and Presence Management?

Local visibility in 2025 driven by a high-performing store locator and a centralized online presence for each point of sale.

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Strategy

GEO / AEO

Local Digital Marketing

Local SEO and local search: how to measure the real impact on in-store traffic?

Local SEO: visibility, engagement, reviews, route clicks, store pages, key indicators and real impact on in-store traffic.

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Local Digital Marketing

Strategy

Franchisors: What Tool to Adopt to Maximize Local Visibility of Your Stores?

2025 comparison of local visibility solutions for retail chains: local SEO, customer reviews, geotargeted advertising and centralized management of points of sale.

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Drive to store

Strategy

Local Digital Marketing

SEO trends in 2025: THE complete guide to optimize your local SEO

Local SEO 2025: mobile, voice search, geolocation, local content, customer reviews and AI to boost visibility and performance.

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GEO / AEO

Drive to store

Strategy

How AI is revolutionizing customer review management for local businesses

AI for customer review management for consistent responses and amplified local visibility.

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GEO / AEO

Strategy

How to Choose the Right Media for Your Local Campaigns?

Optimize your local campaigns with the right media and generate more traffic to your points of sale.

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Strategy

Local Digital Marketing

Optimize your local digital marketing: key performance indicators

Marketing metrics: key KPIs to track to analyze your local campaigns and boost your performance.

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Strategy

Local Digital Marketing

Local searches in 2025: trends and tactics for marketers

Local SEO: new practices in 2025. AI, geographic targeting, and Apple/Bing tools redefine the visibility of points of sale.

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Local Digital Marketing

Drive to store

GEO / AEO

Strategy

Programmatic advertising: How to generate more in-store traffic?

Programmatic advertising: a powerful local lever to attract customers to stores and optimize each digitalized campaign.

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Local Digital Marketing

Local Ads

Drive to store

Boost the online visibility of your brands with Mobilosoft

Mobilosoft helps retail chains centralize and optimize their local visibility to attract more customers to their stores.

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Strategy

Local Digital Marketing

Drive to store

Leveraging Consumer Trends for Effective Communication in Distribution Networks

Consumer Trends: Key Insights to Adapt Your Content and Engage Your Local Audiences.

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Strategy

Local Digital Marketing

Understanding local advertising to boost in-store traffic

In-store traffic: local SEO, store locator and geotargeted advertising to attract more visitors to the point of sale.

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Local Ads

Strategy

Customer reviews: our ultimate guide to better managing them

Comprehensive guide on the importance of customer reviews and best practices for collecting, responding to, and boosting your local visibility.

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E-reputation

Strategy

[DMA/DSA] 4 keys to enhanced online visibility for stores

Impact of DMA and DSA on local search, business visibility and optimization of tools like store locators.

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Local pages on Apple Maps: A powerful SEO strategy

Apple Maps: 4 key reasons to optimize your local listings and reach more customers in the Apple ecosystem.

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Local Digital Marketing

Drive to store

Digital Market Act: What Impact for Retail Chains?

Impact of the Digital Market Act on local visibility, Store Locator and referencing of retail chains.

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Strategy

Drive to store

Apple Business Connect: Boost your visibility

Presentation of Apple Business Connect and its benefits to optimize local visibility and digital management of points of sale.

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Strategy

Local Digital Marketing

Tutorial: how to link location pages to the company page on Facebook?

Meta Business Manager: linking store pages and national page for centralized local management.

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Strategy

Tutorial

Drive to store

Tutorial: How to create an Instagram Business page

Business vs Creator: key differences, features, local uses and creating a professional Instagram account.

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Tutorial

Local Digital Marketing

Drive to store

Blog Articles

GEO and AI: The new era of local marketing for franchise networks

Local digital marketing platforms: what they really bring (and what to expect from them)

Is your retail network ready for the era of generative AI?

Being visible in the AI era: a simple guide for retail chains

Digital Retail Marketing: How to Coordinate National and Local Campaigns to Generate In-Store Traffic?

How to optimize your local SEO in 2025 with Store Locator and Presence Management?

Local SEO and local search: how to measure the real impact on in-store traffic?

Franchisors: What Tool to Adopt to Maximize Local Visibility of Your Stores?

SEO trends in 2025: THE complete guide to optimize your local SEO

How AI is revolutionizing customer review management for local businesses

How to Choose the Right Media for Your Local Campaigns?

Optimize your local digital marketing: key performance indicators

Local searches in 2025: trends and tactics for marketers

Programmatic advertising: How to generate more in-store traffic?

Boost the online visibility of your brands with Mobilosoft

Leveraging Consumer Trends for Effective Communication in Distribution Networks

Understanding local advertising to boost in-store traffic

Customer reviews: our ultimate guide to better managing them

[DMA/DSA] 4 keys to enhanced online visibility for stores

Local pages on Apple Maps: A powerful SEO strategy

Digital Market Act: What Impact for Retail Chains?

Apple Business Connect: Boost your visibility

Tutorial: how to link location pages to the company page on Facebook?

Tutorial: How to create an Instagram Business page

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