Blog Articles

We decipher AEO updates, new AI engine requirements, best practices for optimizing your local listings, managing your reputation and improving your performance.

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Comment centraliser le calendrier de publications locales d'un réseau retail

Behind technology lies the daily reality on the ground. Mobilosoft and Smartelia s'join forces to stabilize the visibility of your points of sale.

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Strategy

Local Digital Marketing

Local performance: how ’daily execution becomes the true differentiating factor

Behind technology lies the daily reality on the ground. Mobilosoft and Smartelia s'join forces to stabilize the visibility of your points of sale.

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Strategy

Local Digital Marketing

Why aren't your marketing investments yet translating into store traffic?

Publish, target, measure: your teams do everything right. Yet, your marketing investments do not translate into store traffic. Here’s why.

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Local Digital Marketing

Store locator in 2026: still the central tool for your local visibility, and why AEO is a game changer In 2026

In 2026, your local visibility depends on what AI understand. It's where the store locator becomes decisive, but how?

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Store Locator

Local-to-Marketplace: How Local Signals Influence E-commerce Performance of Brands

Mobilosoft and eTAIL explain how local data and signals directly influence the e-commerce performance of brands on marketplaces like Amazon, Bol, or Cdiscount.

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Local Digital Marketing

Strategy

Mobilosoft celebrates its 15th anniversary. What we retain from a decade of digital marketing evolution for franchisees

A look back at 15 years of local digital marketing evolution: data, consistency, visibility of franchise networks and in-store traffic.

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Local Digital Marketing

From Google My Business to DOOH: how Mobilosoft and Programmads enable brands to master the entire local marketing spectrum

The Mobilosoft × Programmads complementarity allows multi-site brands to combine reliable local data and programmatic activation to generate visibility and in-store traffic.

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Drive to store

Local Digital Marketing

GEO and AI: The new era of local marketing for franchise networks

Local Visibility in the AI Era: SEO, GEO, and Innovation to Help Networks Stay Competitive in Search Engines.

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Drive to store

GEO / AEO

Local digital marketing platforms: what they really bring (and what to expect from them)

Local visibility: why traditional platforms fail and how to choose a tool really adapted to multi-site networks.

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Drive to store

Strategy

Local Digital Marketing

Is your retail network ready for the era of generative AI?

Local SEO and GEO: AI, local data, Store Locator and customer reviews to appear in generated responses.

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GEO / AEO

Strategy

Local Digital Marketing

Being visible in the AI era: a simple guide for retail chains

Local visibility disrupted by AI: new rules, SEO challenges, and the key role of Store Locator for retail chains.

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GEO / AEO

Strategy

Digital Retail Marketing: How to Coordinate National and Local Campaigns to Generate In-Store Traffic?

Digital retail marketing: how to articulate national communication and local activations to maximize visibility, engagement, and in-store traffic.

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Drive to store

Strategy

Local Digital Marketing

How to optimize your local SEO in 2025 with Store Locator and Presence Management?

Local visibility in 2025 driven by a high-performing store locator and a centralized online presence for each point of sale.

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Strategy

GEO / AEO

Store Locator

Local SEO and local search: how to measure the real impact on in-store traffic?

Local SEO: visibility, engagement, reviews, route clicks, store pages, key indicators and real impact on in-store traffic.

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Local Digital Marketing

Strategy

Franchisors: What Tool to Adopt to Maximize Local Visibility of Your Stores?

2025 comparison of local visibility solutions for retail chains: local SEO, customer reviews, geotargeted advertising and centralized management of points of sale.

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Drive to store

Strategy

Local Digital Marketing