Boost the online visibility of your brands with Mobilosoft

In a world where digital marketing is evolving rapidly, Mobilosoft helps retail chains, franchisees and store managers accelerate their online visibility. With innovative solutions and an easy-to-use platform and app, Mobilosoft enables its customers to amplify their visibility and attract more customers to their stores.

Local issues encountered by retail chains in their visibility and marketing alignment 

Retail chains and franchises struggle to update and communicate on the local pages of their sales points and local establishments.

Why? The number of networks and platforms on which you need to be present and active is significant. For just one point of sale, you need to be present on at least 4 different platforms (Google, Store locator, Apple, Bing) to be found and chosen by customers. At the scale of a network, this represents a significant amount of work.

Mobilosoft simplifies this management by centralizing information within its platform on search engines, social networks, directories and GPS navigation applications such as Google, Facebook, Instagram, Apple, Bing, TripAdvisor among others.

The objective is clear: enable stores to be visible to attract more customers. This includes updating business hours, managing customer reviews, and publishing content, tasks often perceived as challenging by businesses.

Vision of Ideal Visibility 

The best visibility for retail chains comes from collaboration between headquarters and local stores. It's essential to maintain a consistent brand image while allowing stores to add a personal touch. The most effective local campaigns incorporate store-specific elements, creating an authentic connection with customers.

Features of the my.mobilosoft Platform

Our platform offers three main features :

1. Multidiffusion: Update information (hours, photos, etc.) on multiple platforms at the same time, thus avoiding inconsistencies.
2. Respond to reviews: Manage customer reviews in a centralized manner, respond to comments, and identify areas for improvement.
3. Content Publication: Publish organic and paid content on various digital channels, thereby increasing visibility and customer engagement.

*New* Lokads, simplified local programmatic advertising for retail chains.

Onboarding process and training 

We often start by working with the network headquarters before decentralizing management to local stores. This process includes training and support to help both parties collaborate effectively. The goal is to make using the tool a daily routine, maximizing the benefits of the platform.

User adoption and feedback 

Users find the tool very useful, with a 95% renewal rate. Clients who use it regularly see an improvement in their online performance, resulting in increased in-store traffic and sales.

Additional Resources and Ongoing Training 

Teams are made available to train and support clients. Regular meetings are organized to analyze the use of the platform and identify key periods to maximize online visibility.

Result Guarantee and Success Sharing 

Although we cannot guarantee precise figures due to differences between clients and countries, active users of the platform see an increase in online impressions. With our Lokads product, it is possible to measure the return on investment (ROI) of paid media campaigns, providing clear visibility into the generated benefits.

Conclusion 

Mobilosoft is an essential partner for retail chains looking to optimize their digital visibility. By simplifying the management of their online presence, we enable businesses to focus on their core activity while attracting more customers to their stores. With clear and effective solutions, we transform the challenges of digital marketing into opportunities for growth and success.