Webinar on local digital marketing: Carrefour express answers our questions (part 1)

On the occasion of the webinar organized in collaboration with Carrefour Express on March 13, 2018, several questions were asked to Christophe Polsenaere, responsible for local digital activation of more than 300 proximity stores. Discover the first one in video!

https://www.youtube.com/watch?v=hBJpB9why8M

Video summary

Christophe Polsenaere explains that two types of actions have been put in place for its network of stores, with each using Facebook's geolocalized advertising and Local Display:

• The implementation of campaigns for the opening of new stores, in order to “amplify” these local events.
• The implementation of specific campaigns for certain stores by targeting key moments of consumption, for example a Sunday morning breakfast formula.

Check out the next articles on the webinar.