Webinar on local digital marketing: Carrefour express answers our questions (part 3)
Faced with an increasingly connected consumer, the relationship between brand and stores is evolving rapidly. How can we allow points of sale to act with agility while maintaining a unified strategy? This third video of the Carrefour Express webinar highlights new modes of collaboration and shows how adapted tools can strengthen local efficiency both on the ground and in the digital universe.
.png)
On the occasion of the webinar organized in collaboration with Carrefour express on March 13, 2018, several questions were asked to Christophe Polsenaere, responsible for local digital activation of more than 300 proximity stores. Discover the third one in video!
https://www.youtube.com/watch?v=S8cc-iP6wLQ
Video summary
How do you see the evolution of interactions between brands and points of sale?
Christophe Polsenaere recalls the context in which we are: consumer behavior has completely changed, the smartphone has become an extension of his hand and is in perpetual search for information.
In order to be reactive and adapt to the needs of the consumer, it is necessary to give more autonomy to franchisees while adapting the local sales dynamics of the brand.
To do this, it is necessary to make available to the points of sale simple tools for use that will enable them to manage all communications made to consumers within the store (PLV) and at the digital level (local web pages, paid/semi-paid media, Google My Business, customer reviews, etc.).
Christophe Polsenaere adds that in the case of Carrefour Belgium, the my.mobilosoft platform allows to manage local digital data and thus interact with consumers even if they are no longer in the physical world!
Save time and gain visibility from today
Schedule a personalized demo and see how the platform optimizes every local action in your network.
Latest articles
Discover other selected articles to further explore the topic. To continue exploring the levers that really make a difference for your points of sale.
