Webinar on local digital marketing: Carrefour express answers our questions (part 4)
When several hundred points of sale depend on a marketing department, the question of operational support becomes central: how to help each store gain efficiency while preserving overall consistency? In this fourth video of the Carrefour Express webinar, Christophe Polsenaere shares a concrete vision of the field and shows how easy-to-use tools and intelligent customer review management can actually improve local performance.
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On the occasion of the webinar organized in collaboration with Carrefour Express on March 13, 2018, several questions were asked to Christophe Polsenaere, responsible for local digital activation of more than 300 proximity stores. Discover the fourth in video!
https://www.youtube.com/watch?v=ZscK_zL-fSI
Video summary
In your opinion, what should be put in place by the marketing departments to support local points of sale?
Christophe Polsenaere again highlights the interest of having simple tools to use and the assistance of local digital marketing professionals, in order to fulfill and achieve the different communication objectives, as Carrefour Belgium did with Mobilosoft.
Then, in the second part of the video, a reminder is given on the importance of properly managing customer reviews: collecting them to know the overall reputation of the point of sale, responding to them to maintain/improve the image of the store, and extracting criticism (both positive and negative) to improve the consumer's experience on the ground.
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