Webinar on local digital marketing in collaboration with Carrefour Express

Why introduce a local digital marketing solution for your points of sale? Here is the issue that will be addressed during a 30‑minute session on the occasion of this conference organized this month by Mobilosoft in partnership with Carrefour express.

L’idée of this webinar was born from a clear observation among brands at the digital level: local interactions are increasingly numerous and the équipes marketing are less and less available. Between the reviews published by customers, the changes d’horaires or the instant messages from consumers via chat apps like Facebook Messenger, the digital management of your réseau of points of sale becomes difficult. Moreover, d’autres combats are à coming in the field of local référencement, notably through the “Recherche Voix” où the good positioning of your points of sale on the Internet will require significant efforts of référencement naturel.

In order to overcome all these problems, the marketing departments of the brands can involve the managers of local points of sale and make them responsible with the help of tools, processes and training.

Here is the agenda for the webinar:

1. Where does the constant increase in local digital interactions come from?
2. How to configure the management of digital channels to involve store managers?
3. What tools to enforce your communication guidelines while maintaining a local touch?
4. How to train store managers in local digital marketing?
5. Feedback from Christophe Polsenaere, head of local digital activation at Carrefour express.

Presented by:

[th-button text="Discover the webinar videos" href="https://www.youtube.com/watch?v=hBJpB9why8M"]