Webinar on local digital marketing in collaboration with Carrefour Express

Why introduce a local digital marketing solution to your points of sale? This is the issue that will be addressed during 30 minutes on the occasion of this conference organized this month by Mobilosoft in partnership with Carrefour express.

The idea for this webinar was born out of a glaring observation among retailers at the digital level: local interactions are becoming more and more numerous and marketing teams are becoming less and less available. Between customer reviews, changes in store hours or instant messages from consumers via chat apps like Facebook Messenger, managing your network of points of sale digitally is becoming difficult. In addition, other challenges are to come in the field of local SEO, particularly through 'Voice Search' where the proper positioning of your points of sale on the Internet will require significant natural referencing efforts.

In order to overcome all these problems, the marketing departments of the brands can involve the managers of local points of sale and make them responsible with the help of tools, processes and training.

Here is the agenda for the webinar:

1. Where does the constant increase in local digital interactions come from?
2. How to configure the management of digital channels to involve store managers?
3. What tools to enforce your communication guidelines while maintaining a local touch?
4. How to train store managers in local digital marketing?
5. Feedback from Christophe Polsenaere, head of local digital activation at Carrefour express.

Presented by:

[th-button text="Discover the webinar videos" href="https://www.youtube.com/watch?v=hBJpB9why8M"]