Collaboration: Mobilosoft & Club de la Franchise

How to involve the local in managing its marketing?

New year, new collaborations! In 2021, Mobilosoft is associated with the Franchise Club around the theme "Involving the local in the management of its marketing".

Subscribe à the Mobilosoft newsletter - Réseau franchise network to receive monthly all the best practices of Local Digital Marketing for franchisors and franchisés !

The Franchise Club in a few words :

Share, exchange, collaborate, innovate... Always one step ahead!

The Franchise Club is a meeting space and exchange between franchisors and companies that provide development levers for networks. The club offers various physical and virtual events around topics of economic success, communication, digitalisation and identity and brands. It was founded in 2016 by Yves Sassi, an expert in franchise network management with over 30 years of experience in the field, initially as a franchisor and then as a consultant to large groups such as Banques Populaires or l'Express. In addition to the Franchise Club, he created in 1997 the Franchise Observatory, a leading site in the franchise world.

Collaboration between the Franchise Club and Mobilosoft

This collaboration was born out of a common will: to support franchise networks with best practices for managing their points of sale. We have worked around a central question:How to organize local digital marketing for a franchise network?This year, Marketing challenges are even more important given the Covid context: More and more of our clients are questioning the ideal management mode to correctly operate their local digital marketing. Should we keep a centralized management from headquarters, or should we decentralize this management at the local level? How to implement it, what are each party's responsibilities, ...?

In general: How, between franchisors and franchisees, to manage the update of information, the publication of content (information, promotions, ...), online reputation, and local Ads campaigns?

Let's answer these questions together!

Mobilosoft and the Franchise Club offer you a collaboration where we will see together the 6 keys to organize your local digital marketing! Over the next 6 months, we will accompany you through 6 themes:

• Brand image & collaboration franchisors/franchiseesWhat are the roles and responsibilities of each and how to empower its network
• Organize decentralizationHow to organize decentralization and which degree of decentralization to choose based on its network. Which structure to follow across the different media.
• Local publications and communicationsHow to organize content libraries of images, texts, comment responses, ...
• Digital marketing dailyThe habits, reflexes and best practices to follow daily.
• Continuous trainingGive the clés to franchisés for gérer their marketing digital local en autonomie while following l’évolution des médias.
• Analyze local performanceWhich éléments to follow, the résultats à expect and the implementation of stratégies.

Format: These topics will be covered in the form of videos, articles, checklists and webinars.

How to follow these updates?

Subscribe to the Mobilosoft - Franchise Network newsletter to receive monthly best practices in Local Digital Marketing for franchisors and franchisees!

Do you want to learn more?Watch the interview Club de la Franchise & Mobilosoft !Yves Sassi y discute avec Lucie Carrière, Senior Business and Partnership Developer France & Spain, of the réalités du terrain and challenges of the décentralisation of local digital marketing for the réseaux de franchises.