Collaboration: Mobilosoft & Club de la Franchise

How to involve the local in managing its marketing?

New year, new collaborations! In 2021, Mobilosoft is associated with the Franchise Club around the theme "Involving the local in the management of its marketing".

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The Franchise Club in a few words :

Share, exchange, collaborate, innovate... Always one step ahead!

The Franchise Club is a meeting and exchange space between franchisors and companies that provide development levers for networks. The club offers various physical and virtual events around the themes of economic success, communication, digitalization and identity and brands.It was founded in 2016 by Yves Sassi, an expert in franchise network management with over 30 years of experience in the field, first as a franchisor and then as a consultant to large groups such as Banques Populaires or l'Express. In addition to The Franchise Club, he created in 1997 The Franchise Observatory, a leading website in the world of franchising.

Collaboration between the Franchise Club and Mobilosoft

This collaboration was born out of a common desire: to support franchise networks with best practices for managing their points of sale. We worked around a central question:How to organize local digital marketing for a franchise network?This year, marketing challenges are all the more important given the COVID context: More and more of our clients are wondering about the ideal management mode to properly operate their local digital marketing. Should we maintain a centralized management from headquarters, or should we decentralize this management at the local level? How to implement it, what are the responsibilities of each,...?

In general: How, between franchisors and franchisees, to manage the update of information, the publication of content (information, promotions, ...), online reputation, and local Ads campaigns?

Let's answer these questions together!

Mobilosoft and the Franchise Club offer you a collaboration where we will see together the 6 keys to organize your local digital marketing! Over the next 6 months, we will accompany you through 6 themes:

• Brand Image & franchisors/franchisees collaborationWhat are the roles and responsibilities of each and how to empower your network
• Organizing decentralizationHow to organize decentralization and what degree of decentralization to choose based on your network. What structure to follow on different media.
• Publications and Local CommunicationsHow to organize content libraries, images, texts, comment responses, ...
• Daily digital marketingHabits, reflexes, and best practices to follow daily.
• Ongoing trainingProviding franchisees with the tools to manage their local digital marketing autonomously while following the evolution of the media.
• Analyze Local PerformanceWhat elements to track, the results to expect, and the implementation of strategies.

Format: These topics will be covered in the form of videos, articles, checklists and webinars.

How to follow these updates?

Subscribe to the Mobilosoft - Franchise Network newsletter to receive monthly best practices in Local Digital Marketing for franchisors and franchisees!

Want to know more?Watch the Club de la Franchise & Mobilosoft interview!Yves Sassi discusses with Lucie Carrière, Senior Business and Partnership Developer France & Spain, the realities on the ground and challenges of decentralizing local digital marketing for franchise networks.