e-wego joins Mobilosoft !

We are very happy and proud to announce that Mobilosoft has just acquired its French counterpart e-wego, a company specializing in multi-diffusion.

Welcome to Nicolas and Stéphane at Mobilosoft. We are convinced that the combination of our technologies, solutions, and approaches will bring a huge plus to the web-to-store market and to our clients!

Below, you will find the press release announcing this event in the world of web-to-store.

The Belgian start-up Mobilosoft acquires its “web-to-store” counterpart E-wego in Paris

Brussels, 03/12/15 – Internet, the death of the classic store? Not necessarily. With its « web-to-store » expertise, Mobilosoft helps businesses generate traffic from the web to their physical points of sale. In less than 5 years, this Brussels-based start-up has become the Belgian reference in the field. And its ambitions don't stop there: Mobilosoft has just acquired its French counterpart E-Wego.

“Web-to-store” is today the essential basis for any marketing strategy of a brand organized into points of sale (stores, restaurants, centers, etc.). Its objective? To help brands attract consumers to their stores at the most opportune moment: when they are doing research on their computer, smartphone, or tablet. Paradoxical? On the contrary!

For Mobilosoft, Web to Store involves 3 strategic and essential steps: Being present, Being Attractive, Being Relevant. For each of these steps, Mobilosoft provides its customers with solutions tailored to their needs.

Until recently, digital managers of brands focused on e-commerce. But they are realizing little by little that they have neglected a very promising market: that of Internet users who research online before visiting a store. However, the volume of business they generate is significantly more important than that of pure e-commerce. Our role is to help them implement strategies that will enable them to reach this previously untapped market

Georges-Alexandre Hanin, CEO and founder of Mobilosoft.

The specificity of Mobilosoft? The focus on return on investment (ROI) of these web-to-store campaigns. The company does not just define a strategy adapted to the needs of retailers: it constantly measures the results obtained and adapts the solutions implemented for its clients based on the results they generate. This continuous improvement process allows its clients to maximize the profitability of their web-to-store budget.

« Created in 2009, E-wego is the French specialist in Presence Management (local multidiffusion of points of sale). The acquisition by Mobilosoft (Belgian leader in Web to Store) and the merger of our technologies / know-how enables us to respond to the growing demand from our clients in Web To Store and to offer the most comprehensive offer on the French market. » explains Stéphane Aubert, Managing Director and founder of E-wego. The specificity of E-wego? E-wego is the only provider to be a partner of all the largest (national and international) local search media.

More large brands

Georges-Alexandre Hanin, young Brussels-based business engineer, founded Mobilosoft in 2010. In 5 years, his start-up became a leader in the Belgian market for generating measurable web-to-store traffic. Mobilosoft has just acquired E-Wego in Paris, doubling its number of clients. By integrating its Parisian competitor, the Brussels-based company now counts even more major brands such as Ikea, Carrefour, Proximus, Mobistar, Carrefour, Spar, Tom&Co, Quick, Panos, Auto 5, Multipharma, Medi-market, JBC, Di, Lola&Lisa, Léon de Bruxelles, Jeff de Bruges, Courtepaille, …

Satisfied customers, among others: "For the current connected consumer, the search for a point of sale and a product is increasingly starting from the Internet (smartphones and computers)", specifies Nicolas Znamensky, digital manager at Medi-Market. "It therefore seemed essential to us to be able to help consumers find what they need in the most efficient way for them. The solutions proposed by Mobilosoft allow us to direct Internet users to the point of sale in our network that is most adapted to their needs: location, opening hours, availability of the product sought, etc.).