How to encourage users to visit your store with your Store Locator?

Consumers use a lot of médias online to search for your établissements. Your Store Locator must therefore be technically optimisé to appearî as best as possible in local résults. Arrivé on the Store Locator l’optimisation must êbe différent: you must put everything in place to give consumers d’the desire to go to your points of sale.

In order to promote this activation, the Store Locator must consist of two types of web pages liées l’une à l’autre : a search page (a map locating your points of sale with pins, and intégrant différentes fonctionnalités) and a point-of-sale page (the “digital showcase” d’unique point of sale).

Optimizing the search page

The’objective of this page is to allow consumers to identify a set of d’établissements towards which they could go according to their search. Here are some élélements that could help them:

• A button allowing you to be geolocated and/or a text field to indicate a location
• Different filters to refine the search (available services, currently open stores, stores with parking, etc.)
• The ability to move the map
• The ability to display essential information by clicking on one of the “Pins” (open/closed, request directions, call, etc.) and then being redirected to the dedicated sales point page

Optimizing the point of sale page: your attractiveness!

The content of the store page is déterminant for to get the user to move, it is therefore essential to integrate the essential info as well as a preview of “l’expérience” that awaits the consumer:

• Photos of the establishment
• Promotions and special events
• Key products/services
• Highlighting partners
• Customer Reviews
• Etc.

This list is not exhaustive, there are as many possibilities as there are brands or types of establishments. The important thing is to remain relevant from the consumer's point of view.

And if you could multiply the effectiveness of your Store Locator by 10 by coupling it with "Multi-diffusion"?

To learn more,

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