How to encourage users to visit your store with your Store Locator?
To generate traffic at the point of sale, your Store Locator must offer a smooth and engaging experience. Geolocation, service filters, key information, photos, and attractive content: every detail counts to guide and convince the consumer. An optimized Store Locator thus becomes a real Web-to-Store engine.
Consumers use a lot of online media to search for your establishments. Your Store Locator must therefore be technically optimized to appear best in local search results. Once on the Store Locator, the optimization must be different: you must do everything to make consumers want to go to your points of sale.
In order to encourage this activation, the Store Locator must be composed of two types of web pages linked to each other: a search page (a map locating your points of sale by Pins, and integrating different features) and a point of sale page (the “digital showcase” of a single point of sale).
Optimizing the search page
The objective of this page is to enable consumers to identify a set of establishments to which they could go according to their search. Here are some elements that can help them:
- A button allowing you to be geolocated and/or a text field to indicate a location
- Different filters to refine the search (available services, currently open stores, stores with parking, etc.)
- The ability to move the map
- The ability to display essential information by clicking on one of the “Pins” (open/closed, request directions, call, etc.) and then being redirected to the dedicated sales point page
Optimizing the point of sale page: your attractiveness!
The content of the point of sale page is crucial to encourage the user to visit, so it is essential to include the essential information as well as a preview of the “experience” that awaits the consumer :
- Photos of the establishment
- Promotions and special events
- Key products/services
- Highlighting partners
- Customer Reviews
- Etc.
This list is not exhaustive, there are as many possibilities as there are brands or types of establishments. The important thing is to remain relevant from the consumer's point of view.
And if you could multiply the effectiveness of your Store Locator by 10 by coupling it with "Multi-diffusion"?
To learn more,
[th-button text="Contact us" href="mailto:[email protected]"]
Save time and gain visibility from today
Schedule a personalized demo and see how the platform optimizes every local action in your network.
Latest articles
Discover other selected articles to further explore the topic. To continue exploring the levers that really make a difference for your points of sale.
