Tutorial: Claiming the Facebook page of your establishment
When managing multiple points of sale, it is common to see unmanaged local Facebook Pages appear. This article details why it is important to claim them, how to perform this procedure step by step, and how dedicated tools can facilitate the work for networks that need to manage a large volume of Pages.
Today a brand has the possibility to manage the visibility of its points of sale on Facebook. The establishments can be managed from its main Facebook Page (company page), however it sometimes happens that the local Pages are already published. In order to obtain their ownership, Facebook has put in place a system of claim.
Why claim a local Facebook Page?
The publication of unmanaged Facebook Pages occurs when users report establishments that do not yet have an online presence. You can recognize such a Page by its mention “Unofficial Page” under the cover photo and its tooltip “This unofficial Page was created because people on Facebook have shown interest in this place or business. It is neither affiliated with nor managed by anyone associated with [business name].
- Claim a Page to avoid confusion among users
Internet users will immediately know if the Page they are on is the official Page. - Gain visibility
The official status of a Page allows it to be well-ranked in Facebook's internal search engine, thus increasing your chances of being found by the user.
How to claim a local Facebook Page?
To become an administrator of a location, you must claim it or merge
- Log in to Facebook.
- Search for the store's Page using its name.
- Click on “Is this your business?
- Choose to merge the unmanaged Page with a Page you already manage or claim it by phone or by sending documents. Here it is the second point that interests us.
- Fill out the form displayed after the claim request. By default, you are offered to verify the Page by phone, but you can choose the other option by clicking on the link “Verify this Page with documents instead.” at the bottom of the form.
Claiming a local Facebook Page is simple
From a technical point of view, claiming a Facebook Page does not seem very complicated. However, when there are multiple locations to reference, the task can quickly become restrictive and time-consuming.
There are tools that can help you handle this workload. For example, the My.Mobilosoft platform allows you to manage your Facebook Pages and Google My Business data in a centralized way, and to benefit from competent human support.
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