Google local results: consumer online reviews are automatically translated

Google has decided to implement a new feature allowing automatic translation of online reviews in the languages that have been configured on the devices of Internet users and mobile users. From now on, when they use Google Maps or Google Search to find a place, local reviews will be translated instantly.

The local reputation of your points of sale on the Internet (reviews and ratings) has an impact on consumers' choice to visit you or not. This Web-to-Store dynamic is proven in reality because 84% of them trust online reviews shared by their peers. Until today these experience feedbacks were displayed in the local language, which could pose a problem for users who do not understand the language in question.

In addition to being a deterrent in deciding to travel (to restaurants, shops or other types of establishments) for tourists or newcomers to a country, it was also one for sales outlets that were losing a significant number of potential consumers.

What is the impact of this translation feature on your points of sale?

This new feature is a valuable asset for your Web-to-Store strategy. Indeed, the feedback becomes much more understandable and therefore much more visible. Effective management of your local online reputation is more important than ever for consumer activation and for generating traffic within your points of sale.

Image Google

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