Google local results: consumer online reviews are automatically translated

Google has decided to implement a new feature to automatically translate online reviews into the languages configured on the devices of Internet users and mobile users. Now, when they use Google Maps or Google Search to find a place, local reviews will be translated instantly.

The local reputation of your points of sale on the Internet (reviews and ratings) has an impact on consumers' choice to visit you or not. This Web-to-Store dynamic is verified in reality because 84% of them trust online reviews shared by their peers. Until today, these feedback experiences were displayed in the local language, which could be a problem for Internet users who do not understand the language in question.

In addition to being a deterrent in deciding to travel (to restaurants, shops or other types of establishments) for tourists or newcomers to a country, it was also one for sales outlets that were losing a significant number of potential consumers.

What is the impact of this translation feature on your points of sale?

This new feature is a valuable asset for your Web-to-Store strategy. Indeed, reviews become much more understandable and therefore much more visible. Good management of your local online reputation is more important than ever for activating consumers and generating traffic within your points of sale.

Image Google

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