Google My Business: 9 tips to perform with Google Posts

It's only recently that Google Posts have arrived, a feature that allows you to publish daily messages on My Business local listings in Google Search and Google Maps. Since this launch, we have listed new information elements that will help you manage these publications.

1. Insert a UTM code in the link of the call-to-action button to track click activity. Posts are not yet integrated with Google Analytics, conversion information (views / clicks) can only be recorded by creating a custom URL:
   www.nomdedomaine.com/?utm_source=GoogleMyBusiness&utm_medium=Organic&utm_campaign=Posts
2. Highlight promotions, unique offers, events rather than trying to insert a bunch of keywords that won't have an impact on your local SEO. Unlike Google+ posts, Google Posts URLs are not yet indexed by Google.
3. The optimal format for the image to be inserted is a HD square of 720/720 px
4. Vertically center the main object of the image to avoid poor visual rendering, as the image is cropped at the top and bottom of the Post.
5. So that the text is not truncated, take into account that the first 100 characters are those that appear in Google's dynamic panel.  
6. A maximum of 10 Posts can be displayed in the carousel (the first 2 are visible without using horizontal scrolling). The most recent posts are displayed first and events are always visible.  
7. Publish regularly because Posts are displayed for 7 days (except for events) and for now it is not possible to define their display order.  
8. Don't forget that you can share your Posts.
   
   
9. Don't use overly promotional language, Google says so explicitly, this is not a place for advertising spam and if you don't follow the guidelines your Post will likely be deleted.

For more information, check out our other articles on the subject or

[th-button text="Contact us" href="mailto:[email protected]"]