How will Facebook automate your web-to-store?

Since the Facebook Developer Conference (F8), everyone only talks about ça. How and why the robots créés by the génie of the réseau social will révolutionize communication between the enseignes and their users?

First, what is a bot ? A bot is a automated robot that has the mêmes functions qu’une application except that these are intégrés in a Facebook Messenger interface, Messenger. 

The’objective of Bots is to centralize a multitude of services different in a single application. It is enough to ask a question on Messenger à a brand and it will take care of ’fulfilling all kinds of requests.

Retailers can interact with their customers who ask them to ’execute tasks and to ’access à a service. You will now, via Messenger, order photos, have flowers delivered, or even chat with a media to get information.

Example of interaction with CNN

Messenger aims primarily à to facilitate commercial transactions directly within its application. But what are the advantages and disadvantages ? 

The main advantage of the bot is the speed and the ease of use. Indeed, all information is available via a single interface. Exchanges are clear, fluid and concise. However, the user must agree to give à Facebook, but also à the brand using the bot, confidential information such as, for example, the credit card number to place an order. Some find them too chatty, d’others too slow à respond. Indeed, Poncho, the meteorological informant, can sometimes take up to ’à an hour before sharing a requested information.

How to profit from this révolution and l’apply à your stratégy web-to-store ?

• Check availability in store
• You can actually inform customers about the availability of items in your various stores. The request is simple and quick.

• Click and Collect

You can éalso use the method of Click and Collect and propose to requesters d’place an order and come to pick it up in store. All that in a few échanges.

• Inform about exceptional hours

Sometimes your store has special hours. In addition to listing them in Google , you can communicate this directly to the customer.

• Share promotions

If someone asks you for information about your promotions, you can directly inform them through this system.

The person is directly informed but you can also start a conversation and redirect them to other products and/or services.

• In your store locator

You can also use Bots to integrate your store locator or provide information on the location of your points of sale. 

To learn more,

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