Key elements to succeed in your couponing campaigns via Google Posts

Writing a good offer: things to do 

When you publish a post on Google to your consumers, it must be clear and precise. It must directly lead them to the goal of your promotional offer and encourage them to act. So that your message is as well-constructed as possible, you will find below some tips on what to do when creating your Google Posts coupons.

Key elements for writing a good post:

1. Be concise

What are the 3 essential things your customers need to know? What do you want to remind them?

For this, your message must answer these three questions: What, how much, and when?

2. Explain how to benefit from the offer

Are you selling a product or service?

Tell them how they can get it or benefit from it.

3. Highlight what makes your offer unique

Highlight what makes your business, product or offer unique and sets you apart from the competition. Large selection? Free shipping? Tell people: 

"Free shipping on orders over 30 €."

4. Be opportunistic

Be opportunistic, use a key selling point or a popular item to highlight your message:

"Summer is here. All swimsuits are 30% off."

5. Detail the offer in question

Make sure to include redemption instructions, unique codes or restrictions on offers or sales:

"10 € off on all purchases over 45 € without any previous purchase."

6. Be efficient in your message

Use abbreviations for days and months, and don't use periods, to leave more space for your message:

Month abbreviations: Jan, Feb, Mar,...

Abbreviations of days: Mon, Tue, Wed,…

Abbreviation of hours this way: 9 am, 5 pm, 12 pm,...

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