Local digital advertising: feedback on the webinar organized in collaboration with Google
How to structure local media buying in a network? How to avoid cannibalization between national and local campaigns? What formats to favor and what results to expect? This conference with Google answers these questions by addressing the concrete challenges of retailers and how to optimize the effectiveness of local campaigns.
How can brands approach local digital advertising? This is the issue that was addressed during our online conference on 05/18/18 in collaboration with Google.
More and more points of sale are carrying out digital marketing campaigns with the help of local agencies. This phenomenon causes compliance problems for brands, respecting GDPR standards, and above all, significant waste of the budgets spent.
With the intervention of Nicolas Vincent (Google) we discussed topics related to local digital media buying within retailers organized around a multi-store network:
- What vision for retailers to support their points of sale in local digital media buying?
- How to avoid national vs local cannibalization?
- What formats to prioritize for local campaigns?
- How to measure the success of local campaigns?
- What ROI for franchisees and store managers?
Watch the videos now!
Part 1:
https://youtu.be/gOogpCdgeC0
Part 2
https://www.youtube.com/watch?v=5D2AJ2r12Bk&t=17s
Part 3
https://www.youtube.com/watch?v=685wSthnLgo
Part 4
https://youtu.be/-GKht-UNiyk
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