Medi-Market partners with Mobilosoft in a Web-to-Store approach

The evolution towards web-to-store

Nowadays, consumers do not necessarily go on the Internet to make online purchases. More and more often, they research online, then go to a physical point of sale. Medi-Market has called on Mobilosoft to develop a targeted approach to this new buying behavior.

The Medi-Market group, currently has four active parapharmacies in Belgium with the ambition of reaching 10 points of sale by the end of 2016. What are their particularities?

• The lowest prices with discounts ranging from -10 to -50%
• A wide choice of products with over 8,000 references in each point of sale
• Advice provided by a multidisciplinary team in nutrition, care, beauty…

Online sales:

Following the positive feedback from their physical stores, the Medi-Market group has decided to extend part of its concept to online sales: Medi-Market. The ultimate goal? To create continuity between the in-store experience and online access for people who are unable to travel.

Bringing internet users to the store

But Medi-Market doesn't intend to stop there. "Indeed, the search for a point of sale and a product is increasingly coming from the Internet (smartphones and computers)", explains Nicolas Znamensky, digital manager of Medi-Market. "It therefore seemed essential to us to help consumers find what they need in the most efficient way for them. The solutions proposed by Mobilosoft allow us to direct internet users to the point of sale that will welcome them best according to their constraints (location, opening hours, availability, etc.)".

>> Click here to see Medi-Market's store locator.

Mobilosoft: a results-driven approach

And if Medi-Market trusts Mobilosoft for this project, it's not a coincidence. "The choice of Mobilosoft seemed obvious to us, as Mobilosoft shows innovation and flexibility in its ROI-oriented approach. The proximity to the company, very important in this type of project, convinced us during the commercial discussion phase. It was even more important during the implementation phase, made very smooth thanks to the listening, advice, and enthusiasm of its team."

And this partnership is already set to continue as developments are planned for the coming months.

More information on our results-oriented approach here.

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