Mobilosoft is certified Google Partner!

Tuesday, November 23, early in the morning, our account managers had the news by opening their mailbox. Mobilosoft has obtained the Google Partner badge, helping retail networks organize and manage their Google Ads campaigns from our Campaigns Hub.

But what is the Google Partners program? How did we achieve it? What does this status mean for our (future) clients? Let's discover it in this article!

➡️➡️ Official Mobilosoft Google Partner Page

What is the Google Partners program?

Google Partners is a marketing program that is aimed at advertising agencies and third parties managing Google Ads accounts on behalf of other brands or companies. It is used in more than 60 countries and available in 43 languages.

The Google Partners program was launched in 2013 to provide partners with the tools, resources, and support they need to grow and help advertisers succeed. Since then, tens of thousands of businesses around the world have joined the program. We work closely with them daily to help them thrive and make the most of our products and solutions.

Google

How did Mobilosoft obtain the Google Partner badge?

As part of the launch of our new Hub “Campaigns”, we have run local Google campaigns (Google Local Campaigns) for our clients looking to develop the digital marketing strategy of their stores, such as Färm.coop

Discover the Case Study :

Google Local Campaigns: How Färm stores increased their "galette des rois" action

Through the launch of these campaigns, we have fulfilled the three prerequisites to be eligible for the Google Partner badge: performance, spending, and certification.

Performance:

This prerequisite ensures that you are able to effectively set up and optimally manage Google Ads campaigns in order to achieve the best results for your clients.

The goal is to achieve a campaign optimization rate for your clients above 70% to help them achieve their business objectives. Account managers also have recommendations to identify new opportunities to improve campaign performance.

The Expenses:

The Ads administrator account must maintain an advertising budget of $10,000 over 90 days across the various managed accounts.

The Certification:

At least 50% of the account strategists (within the limit of 100 of them) of your Ads administrator account registered with the Google Partners program must be certified Google Ads and have obtained at least one certification in each product group that records campaign spending (for example, Search Network, Display, Video, Shopping or Applications).

Source: Google Support

What does this status mean for our (future) clients?

The Google Partners badge can be seen as a sign that any certified agency, or any third party like us, have a degree of expertise in managing Google Ads accounts and that they can help their clients achieve their business objectives. For Mobilosoft, it's about helping retail chains generate more in-store traffic through local digital advertising.

However, this badge does not mean that SEO services are verified or supported by Google.

In practice, this means giving retail chains tools and a structure to organize local digital advertising for each of their points of sale, in a collaborative perspective with store managers and officials. This means that the brand image can be protected and that store managers can choose to activate a campaign if they wish to advertise.

➡️➡️ Official Mobilosoft Google Partner Page

We would like to thank our clients for entrusting us with the implementation of their local advertising campaigns, as well as our IT and Customer Success teams for setting up the new Campaigns Hub to enable sales outlets to run local ads on Google and Facebook.

If you have questions about Google Local Ads Campaigns and how to activate them for your retail network,

it's just here

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