Multi-Point Sales Chains: How Poor Communication to Your Franchises and Branches Can Compromise Your Web-to-Store Efforts?
The lack of communication about Web-to-Store initiatives results in a double loss: lack of collaboration with points of sale and multiplication of expensive external providers for duplicate services. For a network, this is a financial risk but also a threat to the quality of its local presence.
At Mobilosoft, we notice that many brands, too many brands, make the mistake of deploying their Web-to-Store projects on their own, without sharing this information with their points of sale.
In fact, the strategy put in place for their establishments is generally managed from headquarters and local managers are not informed at their level. The problem with this operating logic is that:
- Points of sale ignore the benefits that your Web-to-Store actions have on their business.
- Brands and points of sale miss the opportunity to work in synergy.
- Points of sale are approached by small agencies offering the same activities as the Web-to-Store partner of the brand and often order similar services at a price 10 times higher.
The lack of communication between the marketing departments of brands and franchises - branches inevitably leads to this third point, where it is really a question of putting your Web-to-Store at risk, both financially and qualitatively.
Want to know more? Mobilosoft has published an eBook on this topic, feel free to ask us for it.
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