A new Store Locator for Carrefour by Mobilosoft!

Today 85% of consumers consult online information of stores before going there physically (source: ropo.fr).
It's in this web-to-store context that Carrefour entrusted the management of its virtual points of sale to Mobilosoft, and notably the custom development of a Store Locator...

What is a quality Store Locator?

To be effective, this store locator tool must meet two requirements.

First, having compliant SEO, that is, ensure that YOUR establishments appear in the top Google results and are clearly visible to internet users:

• Specific content (keywords) and a dedicated URL for each local page (one web page per establishment).
• Responsive pages (compatible for mobile display) to optimize its local SEO.

Second point, indispensable in any web-to-store strategy, give desire to the user to actually go to a point of sale and increase its activation :

• Give them the possibility to see the establishments closest to their current position through geolocation.
• Facilitate its search by providing a route to the point of sale.
• Encourage its activation by providing reliable and complete information about the point of sale: address, phone number(s), opening hours, product catalog, etc.
• Responsive pages: consumers' smartphones follow them daily, so we must take advantage of this additional visibility and offer them readable web pages if necessary.

What we have done for Carrefour - Access the website >

The Store Locator consists of a main page locating the points of sale (image above)...

We find on this page different features that will allow consumers to find them easily:

1. A button allowing geolocation or a text field to indicate a location
2. Different filters to refine the search (available services, currently open stores, stores with parking, etc.)
3. A map automatically displaying the location of points of sale according to the displayed area
4. Effective access to the local store page via the Pin or the list

...then in a page edited for each establishment, and crucial to bring the client to the store.
Here is an example >

Does your Store Locator meet all these characteristics? Is it optimized? Let's discuss this web-to-store solution...

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