A new Store Locator for Carrefour by Mobilosoft!

Today, 85% of consumers check online information about businesses before visiting them physically (source: ropo.fr).
It is in this web-to-store context that Carrefour entrusted Mobilosoft with the management of its virtual points of sale, including the custom development of a Store Locator...

What is a quality Store Locator?

To be effective, this store locator tool must meet two requirements.

First, have a compliant SEO, that is to say, make sure that YOUR establishments appear in the top Google results and are clearly visible to Internet users :

• Specific content (keywords) and a dedicated URL for each local page (one web page per establishment).
• Responsive pages (compatible for mobile display) to optimize local SEO.

Second point, essential in any web-to-store strategy, encouraging the user to actually visit the point of sale and increase its activation :

• Give them the possibility to see the establishments closest to their current position through geolocation.
• Facilitate its search by providing a route to the point of sale.
• Encourage its activation by providing reliable and complete information about the point of sale: address, phone number(s), opening hours, product catalog, etc.
• Responsive pages: consumers' smartphones follow them daily, so we must take advantage of this additional visibility and offer them readable web pages if necessary.

What we did for Carrefour - Visit the website >

The Store Locator consists of a main page locating stores (image above)...

On this page, we find different features that allow consumers to easily find them:

1. A button allowing geolocation or a text field to indicate a location
2. Different filters to refine the search (available services, currently open stores, stores with parking, etc.)
3. A map automatically displaying the location of points of sale according to the displayed area
4. Effective access to the local store page via the Pin or the list

...then on a dedicated page for each establishment, and decisive to bring the customer to the store.
Here's an example >

Does your Store Locator meet all these characteristics? Is it optimized? Let's discuss this web-to-store solution...

[th-button text="Contact us" href="mailto:[email protected]"]