Local pages on Apple Maps: A powerful SEO strategy

4 reasons why you should use Apple Maps to reference your points of sale

1. Explore the reach of Apple Maps: One of the largest mapping applications
2. Boost your business presence in the Apple ecosystem.
3. Customization and flexibility on Apple Maps: Connect with your customers
4. Apple Maps vs Google Maps

4 reasons why you should use Apple Maps to reference your points of sale

1. Explore the scope of Apple Maps: One of the largest mapping applications

With more than 1,8 billion d'devices active among iPhones, iPads, computers and other devices, Apple products can be considered as one of the most popular electronic brands in the world. Near half of American smartphones being iPhones, it is not surprising that Apple Maps is the reference for routing, with nearly two thirds of users relying on it…

But did you know'by creating a local business listing on Apple Maps, you record the information related à your business (name, address, phone number, etc.) in the'one of the largest mapping tools available ? Not only you strengthen your présence online, but you also show également to search engines such as Google and Bing that you êtes a réputée business. Your business will thus have a greater chance of appearing in local search engine results.

In addition, Apple Maps is one of the best local directories for connecting consumers with businesses in their region.

Apple Maps is also a leading local directory that connects consumers with businesses in their area. However, it is important to note that since Apple Maps retrieves data (images, reviews, ...) from other sources (TripAdvisor, Yelp, user suggestions, ...), the information related to your point of sale may be updated by these sources. That's why it's essential to regularly update your listings to provide customers with the most accurate information and make it easier for them to access your point of sale.

2. Boost your business presence in the Apple ecosystem

Many Apple device owners still prefer Google Maps to Apple Maps. 

Apple therefore announced the launch of Apple Business Connect. Apple Business Connect reuses similar functionalities à Google Business Profile (photos, services,...). This new functionality also allows highlight your établissement à across the ’ensemble of the ’écosystème Apple : Map (Apple Maps), Safari, Siri Spotlight, Apple Wallet, etc.

More and more users are now using Siri on their iPhone to perform searches, which leads to Apple Maps search results (according to the default settings). This means that if someone searches for your type of business in your city using Siri, it is imperative that your business is listed on Apple Maps.

Selon Apple, Apple Maps sur iPhone et iPad est à présent trois fois plus utilisé que Google Maps. Les recherches effectuées sur les iPhones et les tablettes mènent également à des résultats Apple Maps, et même Apple CarPlay fonctionne avec Apple Maps. Dans les réglages de base des appareils Apple, toutes les applications nécessitant la navigation ou la géolocalisation utilisent Apple Maps par défaut.

In addition, business listings on Apple Maps give business owners the opportunity to connect with a new demographic group of users. This can be particularly beneficial for retail or franchise networks that are expanding into new regions or seeking to increase their visibility in existing markets.

3. Customization and flexibility on Apple Maps: Connect with your customers

One of the main advantages of using Apple Maps is the high level of customization the platform offers. After following a simple verification process, business owners can update their local business page with essential information such as opening hours, the phone number, the address and even a page "about". their business logo and photos to make their listing more attractive to potential customers.

If a business owner needs to update their location on the list, they can simply move the pin on the map to a more precise location.

But the customization options do not s'arrêtent not là. For the première time, the propriétaires d'établissements can update à jour the catégorie of their business and add sub-catégories to help Maps users à find their business during d'une search. They can even customize the section "Good à know" of their listing to include useful information, such as the business offering "free delivery", being "good for children", being "wheelchair accessible" or offering a "free delivery".

Additionally, owners of establishments can add custom actions like booking a hotel room or ordering food items using the button "Action", an excellent way to help customers interact more easily with the business.

In addition, store owners can use Apple Maps to present special offers or time‑limited actions, such as promotions, to attract more customers. These "showcases" are free and can include an explanatory text, a photo, and even a customized action for customers.

Using Apple Business Connect to make these updates à jour, the propriétaires of sales locations can see a live preview of their listing à l'écran before it is publiée, which ensures the information is accurate and à jour. With the ability to désigner team members to update their information and configure their account to update multiple sites, Apple Maps offers a high level of customization and flexibilité to businesses.

4. Apple Maps vs Google Maps

When Apple Maps was launched in 2013, the user experience was not up to par: often the maps were inadequate, the directions were incorrect, and the images were of poor quality. However, Apple persevered and has since created a worthy competitor to Google Maps, even surpassing it in some cases.

Apple Maps may not have as much data as Google Maps, but it still has a remarkable amount. In addition, unlike Google, Apple Maps does not collect information from as many sources, but that doesn't mean it's not useful. Sometimes, less is more, and Apple Maps provides the right amount of data for many users.

In fact, studies have shown that Apple users are three times more likely to use Apple Maps than Google Maps. This means that by optimizing your business listing on Apple Maps, you can reach a potential of 23,3 million new customers.

In conclusion, Apple Maps has come a long way since its initial release and is now a leading competitor to Google Maps. For businesses looking to optimize their local online visibility, creating a local business page on Apple Maps can enhance their online presence and show search engines that they are reputable businesses. With nearly half of American smartphones being iPhones and Apple Maps being used more than three times as often as Google Maps, optimizing your business listing on Apple Maps can potentially reach millions of new customers. Additionally, the high level of customization and flexibility offered by Apple Maps can help businesses more easily connect with their customers and highlight their unique offerings. Overall, investing in Apple Maps can be a wise decision for businesses looking to take their local SEO strategy to the next level.

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