Retail: Increase the visibility of your available services

With restrictions on customer presence in stores, retail brands have had to reorganize their service offerings to continue to remain open. For a few months now, "Click & Collect", "Call to Collect", "Delivery", and "Drive" have become much more widespread than before the lockdown. A question arises:

How to communicate these new services and meet your customers' expectations?

1. Where to communicate your services?
2. The benefits of the product catalog
3. What types of services should be listed?

1. Where to communicate your services?

There are multiple ways to provide your online information between your website, social networks, directories,... Our advice? Be where your customers are looking: Google.

Google is the leading search engine in France with 92% market share. Use this digital showcase to communicate your services through your Google Business Profile listings. These listings provide a digital storefront for physical businesses. They benefit from millions of impressions during consumer searches for information (name, address, opening hours, phone, website,....) and services (Click & Collect, Call & Collect, delivery, E-reservation,...) offered in-store.

Our recommendation:

During this period, use the Google Business Profile product catalog to list your services

2. The benefits of the product catalog

• The product catalog gives your listings better visibility in search results.
  Google will list them 20% more than similar listings without products
• Each product sheet is accompanied by a visual that highlights it and attracts the user's attention.

Here is an example of a service integrated into the product catalog for our client Minelli. The "Click & Collect" retail option is visible at first glance during a search. 

In addition, product catalog sheets facilitate the customer journey through dedicated CTAs (Call To Action). You can indicate:

• Order online
• Buy
• Learn more
• Take advantage of the offer

These CTAs allow you to redirect users to a URL, such as a website or an e-commerce site. This allows you to increase traffic to your website and its SEO across all listings in your network of points of sale.
You can also list the phone number of the point of sale.

3. What types of services should be listed?

The types of services offered depend on the sector and logistical possibilities. Here are a few examples of services recently put in place:

• Click & Collect
• Call to Collect
• Delivery
• Drive
• E-reservation
• ...

Don't hesitate to contact us if you want to know how to set this up for your retail network.