Retail: Increase the visibility of your available services

With restrictions on customer presence in stores, retail brands have had to reorganize their service offerings to continue to remain open. For a few months now, "Click & Collect", "Call to Collect", "Delivery", and "Drive" have become much more widespread than before the lockdown. A question arises:

How to communicate these new services and meet your customers' expectations?

1. Where to communicate your services?
2. The benefits of the product catalog
3. What types of services should be listed?

1. Where to communicate your services?

There are multiple ways to provide your online information between your website, social networks, directories,... Our advice? Be where your customers are looking: Google.

Google is the leading search engine in France with 92% market share. Use this digital showcase to communicate your services through your Google Business Profile listings. These listings provide a digital storefront for physical businesses. They benefit from millions of impressions during consumer searches for information (name, address, opening hours, phone, website,....) and services (Click & Collect, Call & Collect, delivery, E-reservation,...) offered in-store.

Our recommendation:

During this period, use the Google Business Profile product catalog to list your services

2. The benefits of the product catalog

• The product catalog gives a better visibility to your listings in search results.
  Google will provide them 20% more than similar listings without products
• Each product listing is accompanied by a visual that highlights it and attracts the user's attention.

Here is an example of a service integrated into the product catalog for our client Minelli. The "Click & Collect" retail option is visible at first glance during a search. 

Moreover, the product catalog listings facilitate the customer journey thanks to CTA (Call To Action) dedicated. You can indicate:

• Order online
• Buy
• Learn more
• Take advantage of the offer

These CTAs allow redirecting users to a URL, for example a website or an e-commerce. This allows à across the ’entire set of listings of your rénetwork of points of sale d’increase traffic to your website and its SEO.
You can also provide the numéro de téléphone (phone number) of the point of sale.

3. What types of services should be listed?

The types of services offered depend on the sector and logistical possibilities. Here are a few examples of services recently put in place:

• Click & Collect
• Call to Collect
• Delivery
• Drive
• E-reservation
• ...

Don’t hesitate à contact us if you want to know how to implement this for your rénetwork d’brand.