Topbrands takes on the web-to-store challenge - Part 1
This first part of the interview with Topbrands lays the groundwork for web-to-store within the brand. Chantal Hanot presents her role, the actions implemented for sales points, and the expectations expressed by management and restaurateurs.
On the occasion of an interview organized with Topbrands, several questions about web-to-store were asked to Chantal Hanot, Marketing Director at Topbrands. Discover the first ones in video!
To discover in this video:
- Presentation of Chantal Hanot, Marketing Director of Topbrands
- What types of actions have you put in place for your sales points?
- What are the expectations of central management and restaurateurs?
To be discovered in the next videos:
Part 2 >
- Why did restaurateurs turn to you to carry out these actions?
Part 3 >
- How do you see the evolution of interactions between brands and points of sale?
- In your opinion, what should marketing departments put in place to support points of sale?
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