Topbrands takes on the web-to-store challenge - Part 2

In this second video of our interview with Topbrands, Chantal Hanot explains why points of sale have turned to the brand to implement web-to-store actions. A concrete insight into the needs expressed on the ground and the responses provided by marketing.

Drive to store
Local Digital Marketing
September 25, 2018

On the occasion of an interview organized with Topbrands, several questions were asked to Chantal Hanot, Marketing Director at Topbrands. Discover the second one in video!

To discover in this video:

  • Why have points of sale turned to you to carry out these web-to-store actions?

https://www.youtube.com/watch?v=eoodBi68_hY

Discover part 1 >

Part 3 >

  • How do you see the evolution of interactions between brands and points of sale?
  • In your opinion, what should marketing departments put in place to support points of sale?

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Edited by
Georges-Alexandre
Hanin

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