4 tips to boost your listing on GMB

Le but principal d’une enseigne est de, bien évidemment, attirer le plus de clients sur place. Pour ce faire, une enseigne peut travailler sur sa présentation physique avec sa vitrine et ses étalages. Une enseigne peut également améliorer sa présence digitale. Cela passe principalement par l’optimisation des performances dans l’outil “Google Business Profile” ou “GMB”.

It is important to understand how this tool works. When a local search is performed on the internet, search engines (such as Google for example) display the most relevant results for that search. It is therefore crucial for a business to ensure that their digital local listings appear in the results provided.

Lucie Carrière nous en dit plus sur les 4 bonnes pratiques pour booster votre référencement sur Google Business Profile :

https://youtu.be/FlOexPLVVR4

Le plus important pour Google Business Profile est de travailler sur l’expérience de l’utilisateur. Plus cette expérience sera bonne sur votre fiche, plus cette dernière apparaîtra en priorité dans les résultats de recherche.
Par exemple, lorsque vous faites une recherche pour un restaurant, vous aurez tendance à cliquer sur le résultat qui a le plus de photos publiées et des renseignements sur les produits et menus proposés.
Il en va de même pour Google, qui valorise les établissements avec le plus de contenu à jour et d’actualités mises en avant.

There are 4 ways to boost your local SEO:

1. First, as explained earlier, it's essential to keep your basic information up-to-date at all times. The phone number, address, and hours of operation must be accurate at all times to enable a direct and optimal experience.
2. Second, you need to manage your customer reviews. Brands must allow their customers to post reviews on their listings and respond to them. The more reviews you have published and the more responses you have to them, the better your referencing will be. It is difficult to find time to respond to all reviews. We therefore advise you to favor 1-2 and 5-star reviews. 1 and 2-star reviews are critical reviews that must be responded to cordially. 5-star reviews deserve a response and thanks from you.
3. The proper referencing of your listings also involves activating local content. This content can be achieved by publishing posts and adding products, menus, or services available in-store. It's crucial to regularly share updates about your businesses, such as promotions, health measures, and more. The more consistent you are, the better your referencing will be.
4. Finally, boost your SEO by providing more precise information. This will allow you to offer a 360-degree view to potential clients. For example, detail your different attributes, secondary hours, and your links to make an appointment or visit the site. The goal is to give the person a complete idea of what you can offer them.

By following these 4 tips, your business will have better visibility and a digital storefront. The most important thing is to remember that Google favors the most complete and regularly updated listings. By following these best practices, you will appear when someone searches for a specific product, information, or service nearby.

Check out other articles on the subject...

• Comment améliorer la visibilité d’une nouvelle fiche Google Business Profile ?
• [Case Study] Eurotyre augmente de 92% ses activations Google Business Profile