What is a good store locator?

A Store Locator is a tool that allows you to locate a physical point of sale. It can be offered on a website (classic or mobile) or through a mobile application.

The Store Locator generally allows you to identify the nearest store from a GPS geolocation or by entering a postal code or address.

6 practical tips for a good store locator:

1. Provide the nearest store: this is the main objective. It must give the user a list of the nearest stores to their location
2. Provide a route to the store: this route will allow the buyer to easily reach the point of sale. If the customer is already satisfied with the store's services before entering the store, it's already a good starting point
3. Provide reliable and complete information about the point of sale: the stores must provide their addresses but also their phone numbers, opening hours, product catalog, etc. Of course, to be relevant, they must all be complete and correct
4. Compliant SEO: more and more customers are using Google to search for a store. The main goal of retailers is to be among the top results on Google. To achieve this, they need to optimize the referencing of their store locator page. Here are some tips: a dedicated URL, local content specific to each store
5. Automatic detection of the user's location: this detection will automatically suggest the nearest stores to users. It's a service that many users are looking for
6. Mobile Optimized: we cannot forget to mention that mobile optimization is essential to follow customers in all their movements and in their daily lives

Does your store locator meet all these characteristics? Is it optimized? If you want more information, don't hesitate...

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