What is the impact of local searches?

Being well referenced online means appearing in the top search results. Why is this important? What is the impact of good referencing on the number of store visits and purchases? All the answers in the video.

https://www.youtube.com/watch?v=iiiwlndBFqw

ROPO in practice: local search

Local search is a search performed by a consumer on a computer, tablet or smartphone in order to find a product, service or business near where they are physically geolocated. 

48% of Google searches are intended to find a local business.

SEO Expert Brad

The impact of local searches on drive-to-store*
76% of internet users who performed a local search visit the premises of the company found that day.

Google

What is "Drive-to-store"?

In the broad sense of the term and d'une more common usage, a drive-to-store action is understood as an action aiming à to move the targeted individual to a point of sale regardless of its initial location and mode of transport.
In the digital domain, the term is most often utilisé to distinguish campaigns aiming   to obtain a store visit from those seeking   to obtain a purchase on an e-commerce site.

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