What is the impact of local searches?
Appearing at the top of search results is not just a matter of visibility: it's a direct driver of drive-to-store. In this video, discover how local searches influence consumer behavior and why an optimized online presence is essential to drive in-store visits.
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Being well-referenced online means appearing in the top search results. Why is this important? What is the impact of good SEO on the number of visits to stores and purchases? All the answers in the video.
https://www.youtube.com/watch?v=iiiwlndBFqw
ROPO in practice: local search
Local search is a search performed by a consumer on a computer, tablet or smartphone in order to find a product, service or business near where they are physically geolocated.
48% of Google searches are intended to find a local business.
SEO Expert Brad
The impact of local searches on drive-to-store*
76% of internet users who performed a local search visit the premises of the company found on the same day.
What is "Drive-to-store"?
In the broad sense of the term and in more common usage, a drive-to-store action is understood as an action aimed at getting the targeted individual to move to a point of sale, regardless of their initial location and mode of transport.
In the digital field, the term is most often used to distinguish between campaigns aimed at getting people to visit a point of sale and those seeking to make a purchase on an e-commerce site.
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