Tutorial: How to create a Google My Business page for your business?

You want to create an Google Business Profile page to locally list your points of sale, but you're not sure where to start? Create your listings as soon as you open a Google account by following all the steps below!

What is Google Business Profile? 

Also known by the acronym GMB, Google Business Profile is the local SEO service for your points of sale created by Google. The goal here is to enable users to find information about your establishment as quickly as possible and geo localized, especially with Google Maps proximity results.

If you are currently taking your first steps in referencing your points of sale, this tutorial is an opportunity to get off to a good start, in particular by referencing yourself on Google Maps but also by creating a descriptive sheet of your activity. In addition, Google has decided to opt for the free service, therefore no costs will be incurred for a tool that is now essential to the exercise of all activities.

What is it used for concretely?

Google Business Profile allows you to highlight your establishment in local search results. This service gives you the opportunity to present your business, add photos, publish posts, interact with users, collect reviews or offer discount coupons and many other features.

With all these elements, it's an opportunity to increase your visibility on the web and especially your local SEO. Indeed, on certain targeted queries whose search is influenced by Google's location, local results are favored.

Creating a GMB listing will allow you toappear more quickly in searches related to geographic areas. By increasing your local SEO, you willincrease the visibility of your products or services on the web and you will thus be able toconvert more internet users into loyal customers and thusincrease your turnover.

What are the steps to follow?

Step 1: Open a Google account

Before creating an Google Business Profile account, you must have a Gmail address because these two accounts are directly linked. You must create an address if you haven't already done so. Then proceed to the next step.

Step 2: Go to Google Business Profile

Step 3: Enter the name of your establishment and click "Next"

Step 4: Enter your point of sale address

If you check the box “I provide goods and services to my customers”, you will then be asked for delivery methods and your catchment area. If you do not offer home delivery, do not check this box.

Step 5: Avoid duplicates

Google allows you to check if another listing has already been created for the point of sale you are currently registering. If so, check the listing. You will then be directed to a page to update this listing. If no listing has been created, check "No match" and continue creating the Google Business Profile listing for your restaurant.

Step 6: Specify the category of your activity

To improve the natural referencing of your point of sale website and for Internet users to find you, think of a specific category that sets you apart from your colleagues. Find the keyword with which your future customers will discover you, and not another. For example, if you are a restaurant, try keywords such as: Italian restaurant, Indian restaurant, family restaurant, gourmet restaurant, etc.

Step 7: Enter the coordinates of the desired establishment

The phone number and website you provide will be displayed on your Google Business Profile.

Step 8: Make a choice regarding advice on improving your visibility

We advise you to respond "Yes" to this request, which will allow you to receive recommendations and advice to improve your visibility on Google. The elements sent are generally of type "tutorial" and very constructive when one wishes to increase its SEO without going through an external partner.

Step 9: Confirm that you are in charge of this establishment's information

Step 10: Validate your Google Business Profile

The method generally proposed by GMB is to send a code by post. You will receive a letter to the postal address you indicated to verify that it is a real company. You will then have to enter a validation code and once this step is completed, your account will be created. 

In the meantime, you can go to the GMB Dashboard, a message "Pending validation" will appear. As specified below, the mail with your validation code generally takes 15 days to be received.

Step 11: Customize and improve your Google Business Profile page

Last and final step, you must complete your data! You now have access to adashboardvery easy to use that allows you tomanage your information. Don't forget this step! The moreinformationyou provide, the more your account will be optimized.

The Google Business Profile profile is a real visual representation of your establishment, you need to take care of the presentation of your establishment and highlight your core business by using keywords to attract the interest of internet users. Internet users are very sensitive to the visual aspect, work on the ergonomics of your presentation and do not hesitate to add beautiful photos to showcase your products or services.

Carefully fill in all the requested information and don't forget that the more precise you are, the more you will increase your chances of appearing among the top results on Google. Phone numbers, email address, opening hours, links to your website or social networks… Make all your information appear!

By being on GMB you are visible to Internet users and you now have a storefront that highlights your activity. Google develops easy-to-use tools that are designed to help you take control of your digital communication. For example, you can communicate information to your customers very simply by creating Posts.

Don't forget that you can also manage your SEO campaigns with Google AdWords.

Step 11: It's your turn!

You can see that the steps to follow are simple. So do not hesitate and create the Google Business Profile profile of your establishment now.

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Check out other articles on the subject...

• How to keep control over your Google Business Profile listings?
• How to improve the visibility of a new Google Business Profile listing?