4 tips to boost your listing on GMB

The main goal of a brand is, of course, to attract as many customers as possible to the location. To do this, a brand can work on its physical presentation with its storefront and displays. A brand can also improve its digital presence. This is mainly done by optimizing performance in the “Google Business Profile” or “GMB” tool.

It is important to understand how this tool works. When a local search is performed on the internet, search engines (such as Google for example) display the most relevant results for that search. It is therefore crucial for a business to ensure that their digital local listings appear in the results provided.

Lucie Carrière tells us more about the 4 good practices to boost your SEO on Google Business Profile:

https://youtu.be/FlOexPLVVR4

The most important thing for Google Business Profile is to work on the user experience. The better this experience is on your listing, the higher it will appear in the search results.
For example, when you search for a restaurant, you tend to click on the result with the most published photos and information about the products and menus offered.
It's the same for Google, which values establishments with the most up-to-date content and featured news.

There are 4 ways to boost your local SEO:

1. First, as explained earlier, it's essential to keep your basic information up-to-date at all times. The phone number, address, and hours of operation must be accurate at all times to enable a direct and optimal experience.
2. Second, you need to manage your customer reviews. Brands must allow their customers to post reviews on their listings and respond to them. The more reviews you have published and the more responses you have to them, the better your referencing will be. It is difficult to find time to respond to all reviews. We therefore advise you to favor 1-2 and 5-star reviews. 1 and 2-star reviews are critical reviews that must be responded to cordially. 5-star reviews deserve a response and thanks from you.
3. The proper referencing of your listings also involves activating local content. This content can be achieved by publishing posts and adding products, menus, or services available in-store. It's crucial to regularly share updates about your businesses, such as promotions, health measures, and more. The more consistent you are, the better your referencing will be.
4. Finally, boost your SEO by providing more precise information. This will allow you to offer a 360-degree view to potential clients. For example, detail your different attributes, secondary hours, and your links to make an appointment or visit the site. The goal is to give the person a complete idea of what you can offer them.

By following these 4 tips, your business will have better visibility and a digital storefront. The most important thing is to remember that Google favors the most complete and regularly updated listings. By following these best practices, you will appear when someone searches for a specific product, information, or service nearby.

Check out other articles on the subject...

• How to improve the visibility of a new Google Business Profile listing?
• [Case Study] Eurotyre increases its Google My Business activations by 92%