How to implement Facebook Places pages for my network of points of sale?

You have a network of physical establishments, you are present on Facebook or plan to be? If you want to communicate locally, a simple fan page will not be enough. Find out here how to reference your local pages via the Places feature. This is now the most suitable way, proposed by Facebook, to connect retail brands to their local audience on its search engine.

Before going further: The possibilities to start with Facebook as a brand

Retail brands have several options to manage their visibility on Facebook:

1. Have only one Main Page
2. Have only Places Pages
3. Have a Main Page on one hand and Places Pages on the other
4. Have a Main Page linked to Places Pages. This is the most advantageous option and the one we will study.

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Add and edit Facebook Places pages for your brand from your main page

1. If you do not yet have access to the Places feature, you can request it via this form. You will be asked to provide your name, an email address, the number of establishments in your network, and the main page to which you want to link your local pages.

2. Go to your brand's main Facebook page.

3. Access the page settings at the top right.

4. Click on Places at the bottom left.

5. Click on Add Locations (tab Locations)

6. To add one point of sale at a time, click on Manually Add Locations. You can then enter the establishment's information via a form.

To import multiple points of sale from a spreadsheet, click on Upload Locations.

Note:

If it's the first time you've imported points of sale and if your main page indicates a postal address, you will be invited to delete this address from your page. For retail brands, the main Facebook page must be the 'parent' page of the Places pages (the 'child' pages).

Local pages can be partially renamed. By default, they bear the name of the main page supplemented by a description of the location: [City] or [Address] + [City] if several points of sale are in the same city.

7. You can modify your brand's establishments by clicking on the pencil icon.

8. Define the visibility options for your content and points of sale on Facebook via the Settings tab.

Local Content allows you to enable or disable the automatic duplication of publications from the main Facebook page to the location pages.

Locations Tab allows you to allow or not allow visitors to your local pages to see other establishments of your brand nearby. If you check Do not allow, the map and Places menu will not appear (see next point).

9. Users can now access Places on your main page menu and find your establishments on a map!

In addition, here is a tutorial that explains how to claim the Facebook page of your establishment.

Facebook local pages: What are the benefits? What are the implications for headquarters and on the ground?

There are benefits to be gained from Places pages for both consumers and retail brands. On the one hand, these local pages allow users to access practical information, view customer reviews, and communicate directly with the point of sale (Facebook Messenger, Click to Call…). On the other hand, they offer your business better local visibility and enable you to develop proximity between local teams and customers by disseminating specific content on establishment pages.

However, the implementation of Facebook Places pages requires human and financial resources proportional to the size of your network of points of sale. You must take into account training issues, integration (community managers must collaborate with local establishments), accountability, etc.

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Check out other articles on the subject...

• Facebook Places, the digital showcase of your physical stores
• Tutorial: Claiming the Facebook page of your establishment