Today a brand has the possibility to manage the visibility of its points of sale on Facebook. The establishments can be managed from its main Facebook Page (company page), however it sometimes happens that the local Pages are already published. In order to obtain their ownership, Facebook has put in place a system of claim.

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Don't have any local Facebook Pages yet? Don't hesitate to check out Facebook support for the procedure to add your business's points of sale from your Facebook Page.

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Why claim a local Facebook page?

The publishing of unmanaged pages occurs when users report establishments that do not yet have an online presence.

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You can recognize such a page by its mention "unofficial page" under the cover photo and its tooltip:

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"This unofficial page was created because people on Facebook showed interest in this place or business. It is neither affiliated nor managed by anyone associated with [company name]."

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Reason #1: Avoid any confusion among users

Internet users will immediately know if the page they are on is indeed the official one. An unclaimed page can create confusion, damage your image and limit your access to business features.

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Reason #2: Gain visibility

The official nature d'a page allows d'to be well ranked in Facebook's internal search engine and d'to increase your chances d'to be found by the user.

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Furthermore, as a page owner, you get access with full control of the advertising features available in the ad library or by accessing your Business Manager settings.

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You can thus create and manage marketing and advertising campaigns directly from your business account.

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How to claim a local Facebook Page?

To become an administrator d'an establishment, you must be both logged into Facebook and have access to the relevant page. You can claim an unofficial page or the merge it with a local page you already manage for your brand.

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1. Log in to Facebook.
2. Search for the store's Page using its name.
3. Click on “Is this your business?

1. Choose to merge the unmanaged page with a page you already administer or claim it by phone or l’envoi of documents. Here c’est the second point that interests us.

1. Fill out the form displayed after the claim request. By default, you are offered to verify the Page by phone, but you can choose the other option by clicking on the link “Verify this Page with documents instead.” at the bottom of the form.

Bonus: Assign a page owner via Business Manager

Once the request is approved, you can assign or modify a page owner directly from Business Manager, by accessing the "Pages" section in the settings.

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You can add a page there and assign a page owner with d'un Facebook access and full control of the page, or set a page owner only for certain advertising actions.

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It is also possible to set an owner for your page with limited rights, according to the needs of your marketing team. Assigning an additional owner remains possible at any time from the business settings.

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Claiming a local Facebook page: it's simple, but time-consuming at large scale

From a technical point of view, claiming a Facebook page does not seem very complicated. However, when there is a multiplication of establishments to reference, the task can quickly become burdensome.

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There are tools that can help you manage this workload.

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The Mobilosoft platform allows you to manage the data of your Facebook and Google Business Profile pages centrally, and to benefit from d'un competent human support.

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Thanks to centralized management of access and advertising data, you maintain full control over your network while reducing the operational load on your teams. Viewing the data of each page and managing business access thus becomes a smooth operation, even at large scale.

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Check out other articles on the subject...

• What are the benefits of Facebook ads for a retail chain?
  
  
• Facebook Places, the digital showcase of your physical stores