Topbrands takes on the web-to-store challenge - Part 3
How are the relationships between brands and retail outlets evolving, and how can marketing support this transformation? In this video, Chantal Hanot, Marketing Director at Topbrands, answers these questions and reviews the essential levers of web-to-store.
On the occasion of an interview organized with Topbrands, several questions were asked to Chantal Hanot about web-to-store, Marketing Director at Topbrands. Discover the third part in video!
To discover in this video:
- How do you see the evolution of interactions between brands and points of sale?
- In your opinion, what should marketing departments put in place to support points of sale?
https://www.youtube.com/watch?v=pKCEM9tIe8g
Part 1 >
Part 2 >
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