Local Google Campaigns: How Färm stores increased their "galette des rois" action

Do you know the Google local campaigns ? These are Google advertising campaigns whose goal is to increase traffic at physical points of sale through better digital visibility across the Google ecosystem.

On the occasion of the in‑store action “galette des rois”, Färm wanted to amplify the campaign beyond its own media (website and store pages) and test the relevance for its stores of a Google Ads campaign.

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At Mobilosoft we advised Färm Google local campaigns. These have been specially designed toincrease the digital visibility of physical retail locations through advertising slots in the ecosystem Google (Search, Maps, Display Network, Youtube, …). In addition to giving store actions greater visibility, they are very easy to set up and require a reduced preparation time for the marketing department.

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The benefits of Google Ads local campaigns

• they are linked to the location of the stores through their listings Google Business Profile
• they enable a strategy "top of mind" of awareness among internet users within the determined radius or those searching for these terms.
• they appear in the Google ecosystem (Search, Display, local pack, Google Business Profile, Maps, Youtube,...)
• The CTA (call to action) directs to local pages on the website
• they require a reduced number of marketing assets (title, description, video,...)
• they are automatically optimized thanks to Google machine learning

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Results of the local campaign

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The objectives have been achieved with more than 2,5 million d’impressions ! The local store actions have been amplified and we gained visibility via the Google ecosystem, simultaneously by all stores.

The CPM à 0.3 € and the CPC à 0.4 € are on average low for this type of campaign.

The marketing department was able to produce the visual and textual elements in a record time.

Store managers were able to choose the invested budget and the duration of their campaign themselves.

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Mobilosoft supports the réseaux d'enseignes in managing their Local Digital Marketing: visibilité online, management of customer reviews, publishing of content and local advertising campaigns.‍Contact us to see how we can help you à boost the performance of your réseau !