Local Google Campaigns: How Färm stores increased their "galette des rois" action

Are you familiar with Google local campaigns? These are Google advertising campaigns aimed at increasing traffic to physical points of sale through better digital visibility across the Google ecosystem.

On the occasion of the in-store promotion “galette des rois”, Färm wanted to amplify the campaign beyond its own media (website and store pages) and test the relevance of a Google Ads campaign for its stores.

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At Mobilosoft we advised Färm to use Google local campaigns. These are specially designed to increase the digital visibility of physical points of sale through advertising inserts in the Google ecosystem (Search, Maps, Display Network, Youtube, …). In addition to giving store actions greater visibility, they are very easy to set up and require reduced preparation time for the marketing department.

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The benefits of Google Ads local campaigns

• they are linked to the location of stores through their listings Google Business Profile
• they enable a "top of mind" strategy of awareness among internet users in the determined radius or those searching for these terms.
• they appear throughout the Google ecosystem (Search, Display, local pack, Google Business Profile, Maps, Youtube,...)
• The CTA (call to action) directs to local pages on the website
• they require a reduced number of marketing assets (title, description, video,...)
• They are automatically optimized thanks to Google's machine learning

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Results of the local campaign

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The objectives were achieved with more than 2.5 million impressions! The local actions of the stores were amplified and gained visibility via the Google ecosystem, simultaneously by all stores.

The CPM at €0.3 and the CPC at €0.4 are on average low for this type of campaign.

The marketing department was able to produce the visual and textual elements in a record time.

Store managers were able to choose the invested budget and the duration of their campaign themselves.

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Mobilosoft supports retail chains in managing their Local Digital Marketing: online visibility, customer review management, content and local advertising campaign publication.‍Contact us to see how we can help boost your network's performance!