How Mobilosoft helped Batopin improve its online visibility in 2 years

Launching a new brand, like Batopin with its network of "Cashpoints", requires a solid visibility strategy to reach the target audience. For this launch, the goal was to ensure that every distribution point was easily findable online. Mobilosoft successfully met this challenge by working closely with Batopin to maximize their visibility during online searches. Discover how our partnership bore fruit!

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Batopin's challenges to make its 'Cashpoints' network visible online

As a new initiative of the major Belgian banks (Belfius, BNP Paribas Fortis, ING, KBC), Batopin had to make every point of its "Cashpoints" network visible, while managing online reviews and reputation. Mobilosoft brought its expertise to optimize the online referencing of these distribution points and ensure effective management of Google profiles.

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Strategies to maximize the online visibility of Batopin's 'Cashpoints' network

Mobilosoft has implemented several approaches to strengthen Batopin's online presence:

Store Locator Optimization: Using schema.org technology, we structured Batopin's Store Locator so that the information is more accessible and relevant to users and search engines.

Centralized management of Google listings : Through the platform my.mobilosoft.com, Batopin was able to centralize the management of Google Business Profile listings, enabling automated updates via API or SFTP files, thus ensuring always up-to-date information.

Customer review tracking: Mobilosoft helped Batopin proactively manage customer reviews on Google, strengthening their customer relationship and online presence.

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Concrete results for the visibility of Batopin's 'Cashpoints' network

Thanks to our collaboration, Batopin recorded significant improvements in its visibility and user engagement :

Between January 2022 and January 2024 : +706% activations +703% physical traffic

The activations include actions such as route requests, calls, and website visits.

To improve the online visibility of a network like Batopin's, it's crucial to implement optimized SEO and management strategies. Thanks to our Store Locator optimized with schema.org, Google Business Profile management, and proactive customer review management, we've helped Batopin reach a qualified local audience, boosting both their online presence and physical traffic.