Blog Articles

We decipher AEO updates, new AI engine requirements, best practices for optimizing your local listings, managing your reputation and improving your performance.

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What are the benefits of Facebook ads for a retail chain?

Facebook Local Ads: an advertising format designed for points of sale, with geographic targeting, dedicated formats, and local optimization.

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Strategy
Local advertisements

The benefits of Google local campaigns

Understand how local Google campaigns increase visibility and traffic to your points of sale.

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Local advertisements
Drive to store
Strategy

How to decentralize the digital marketing of a franchise network

How to organize the decentralization of local digital marketing between franchisors and franchisees in 3 key points.

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Strategy
Local Digital Marketing
Drive to store

Brand image: between franchisees and franchisors

Brand image and collaboration between franchisors/franchisees: roles, responsibilities, and strategy for consistent local marketing.

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Strategy
Local Digital Marketing

Collaboration: Mobilosoft & Club de la Franchise

Mobilosoft and the Club de la Franchise reveal 6 keys to effectively organize the local digital marketing of a network.

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Strategy
Local Digital Marketing

4 tips to boost your listing on GMB

Video presenting 4 best practices to improve local visibility and optimize listing on Google Business Profile.

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Strategy
Google

How to appear in Google's rich results

Understand and optimize schema.org to improve the visibility of your Store Locator pages in Google's rich results.

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Store Locator
Strategy

Retail: Increase the visibility of your available services

Click & Collect: where to communicate retail services to inform customers and enhance local visibility.

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Strategy
Drive to store

[Webinar] Retail: Boost your Christmas sales with Google and Amazon

Webinar on Google visibility, redirection to Amazon and the levers to optimize the e-commerce transformation of physical networks.

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[Webinar] Redirecting local searches to your E-commerce

A webinar dedicated to best practices for redirecting local searches to your e-commerce solutions.

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Referencing: local information to be filled online

Local SEO: why and where to fill in-store information, and what data to add to boost traffic to your point of sale.

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Drive to store
Local Digital Marketing
Strategy

Local SEO: Media not to be underestimated

Local SEO: essential media to activate according to your sector to boost traffic to your points of sale.

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Drive to store
Strategy

What is the impact of local searches?

Local SEO: how good online visibility increases in-store visits.

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Local Digital Marketing
Strategy
Drive to store

What is ROPO Behavior (Research Online - Purchase Offline)?

The ROPO behavior explains how an online search influences the visit to the store and local purchasing decisions.

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Drive to store
Local Digital Marketing
Strategy

[News] The Back to Store mission is launched!

Presentation of the Back to Store Mission and Best Practices to Optimize Online Presence and Local Visibility of Physical Stores.

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Google Business Profile offers additional schedules for your points of sale

Local visibility: GMB hours by service to better guide customers in real time.

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Google
Local Digital Marketing

Discover the New Store Locator by LolaLiza

New LolaLiza store locator: a redesigned, enriched features and an optimized omnichannel experience.

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Store Locator
Strategy

How Google's Local Guides Impact Your Local Web Visibility

Contributions from Google Local Guides as a lever for local visibility and influence on consumer choices.

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Google
Strategy

Local digital advertising: feedback on the webinar organized in collaboration with Google

Local Advertising: Challenges, Best Practices, and ROI of Digital Campaigns for Multi-Point Sales Networks.

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Local advertisements
Strategy
Local Digital Marketing

How to keep control over your Google Business Profile listings?

Enhanced control of Google Business Profile listings against modifications and user-generated content.

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Strategy
Google

Boost your in-store traffic with Mobilosoft & Critizr

Mobilosoft and Critizr combine their expertise to strengthen e-reputation and generate more in-store traffic.

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Local Digital Marketing
Strategy

Tutorial: Claiming the Facebook page of your establishment

Facebook Claim: The key steps to recover an unofficial local Page and master your visibility.

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Tutorial
Drive to store
Local Digital Marketing

Generate traffic in your establishments with Mobilosoft and Trustpilot :)

Mobilosoft x Trustpilot partnership to strengthen the e-reputation of networks, optimize review management and support web-to-store strategies.

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Drive to store
Strategy
E-reputation

Should you involve points of sale in managing customer reviews?

Customer review management: head office vs. points of sale and impact on local e-reputation of networks.

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Strategy
E-reputation
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